Mehul Fanawala, founder of NagMeLater, smiling in clear glasses and a red, white and navy polo shirt

The human behind the nag

Mehul Fanawala builds NagMeLater, writes every line of it, and answers the support chat himself. Fourteen years in SaaS operations taught him that reminders do not fail when you set them. They fail when they fire.

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2007to 2021eZee, later Yanolja Cloud Solutions

Fourteen years in sales and support operations for hospitality software used by tens of thousands of hotels.

2021to nowThe Clueless Company

Co-founded a B2B SaaS consulting firm, rated 4.9 on Clutch, helping software companies fix the leaks in how they sell and support.

2026NagMeLater

A reminder that arrives as a WhatsApp message, in the one chat people actually read. One founder, no investors, no app.

A conversation with the founder

Today

Who actually builds this?

Me. I write the code, ship the fixes, answer the support messages and read every piece of feedback. Before this I spent fourteen years at eZee (now Yanolja Cloud Solutions), running sales and support operations for hotel software, and then co-founded The Clueless Company, a B2B SaaS consulting firm.

NagMeLater is the product I always wanted those years to produce: small, honest, and useful every single day.

9:41 AM

Why does it exist?

After a decade and a half of watching businesses, and myself, miss follow-ups, renewals and filings, the pattern was obvious. The reminder never fails at the moment you set it. It fails at the moment it fires, as one more push notification from one more app, swiped away with the other forty.

The fix was not a better app. It was no app: reminders that arrive as WhatsApp messages, in the one chat window people actually read, set by texting a sentence the way you would ask a person. Everything NagMeLater does, reminders, to-dos, habit streaks, goals, briefings, an accountability coach, calendar nudges, is that one idea applied again and again.

9:42 AM

How is it run?

Independent and bootstrapped. No investors, and no growth targets that would need dark patterns to hit. The business model is the whole privacy policy in one line: you pay $4.99 a month or $99 once, and in exchange your reminders are nobody's ad data.

$4.99a month, or $99 once for life
7 daysfree and unlimited, no card, no signup
1 personon support, and it is the one who wrote the code

When something breaks, I am the person it pages.

9:44 AM

What do you publish?

The blog, the comparisons and the reminder library follow two rules. Competitors get honest credit where they are better; every comparison page has a "when to choose them instead" section. And research claims link to primary sources, peer-reviewed journals rather than blog hearsay.

If you catch us breaking either rule, tell me on X or LinkedIn and I will fix it.

9:45 AM

Can I try it?

Right now, and the first nag can land in the next two minutes. Save the number, send one sentence, done.

Try NagMeLater free

9:45 AM

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